On-Page SEO refers to the optimization techniques applied directly within a website to improve its visibility and ranking on search engines. Unlike Off-Page SEO, which focuses on external factors, On-Page SEO ensures that every element inside the website is structured for both search engines and users. Key aspects include: Keyword Optimization – placing relevant keywords naturally in titles, headings, and content. Meta Tags – optimizing meta titles and descriptions for better click-through rates. URL Structure – keeping URLs short, clean, and descriptive. Internal Linking – connecting pages within the website to improve navigation and crawlability. Content Quality – creating unique, valuable, and user-focused content. Image Optimization – using alt tags, proper file sizes, and descriptive filenames. Mobile Friendliness & Speed – ensuring the website loads fast and works seamlessly on all devices. The goal of On-Page SEO is to make a website search engine-friendly while providing the best possible experience for users. Done correctly, it increases organic traffic, improves search rankings, and boosts conversion rates.