Off-Page SEO refers to all the activities and techniques performed outside of a website to improve its search engine rankings and online authority. Unlike On-Page SEO, which focuses on optimizing elements within a site, Off-Page SEO emphasizes building trust, credibility, and reputation across the internet. Key practices include backlink building, where other reputable websites link back to your content, signaling authority to search engines. It also involves social media marketing, influencer outreach, content promotion, guest posting, and brand mentions across digital platforms. The goal of Off-Page SEO is to show search engines that your website is valuable, trustworthy, and widely recognized, which helps in improving domain authority and achieving higher positions in search results. In short, Off-Page SEO strengthens your website’s presence beyond its own pages, driving more organic traffic, improving visibility, and establishing long-term credibility in the digital space.